20 On-Page Optimization SEO Tips

20 On-Page Optimization SEO Tips

20 On-Page Optimization SEO Tips

  • Posted: 19 July, 2017
  • Categories: SEO
  • Comment: 44

Many social media and SEO companies in India and the world talk a lot about various ways, tips and tricks to implement to get SEO juice. The best SEO agencies in India apply these 20 on-site tips to help their clients rank better.

Create or re-design your existing website

Page Titles – Your website pages and all posts should have its own unique title which should have the main keyword, which defines the subject of the page.

Meta Descriptions – This is the most important part which often gets overlooked. It describes the content of the page when your page gets listed on search results.

Meta Tags – These set of keywords should be the most relevant keywords pertaining to your niche, product and/or service.  

URL Structure – Search engine friendly URL’s are very beneficial for crawling and indexing of a website. URL’s that are shorter and contain page related keywords perform better. Keywords location within a URL also influences the performance of a page. Eg: www.abc.com/blog will perform much better than www.abcd.com/resources/content/blog

Body Tags (H1, H2, H3 etc.) – To make any content reader/audience friendly, the write up should have smaller sections and paragraphs of 4 or 5 sentences. These sections and paragraphs could be given H1, H2, H3 tags wherever necessary.

H1 tags are used for page titles, while other tags can be used for sub sections within a write-up, article or a blog. These tags help the search engines to understand and determine what is important within your content.  

Keyword Density – Do not overuse or repeat the keywords because your website might get penalised by Google and get banned from search engine results. The keyword density should be around two percent to five percent.

Image SEO – Using images makes your website and content more appealing. The images help to improve your SEO rankings. Every image has a title. Treat them as equally important to page titles and also include keywords, alt text and description.

Internal Linking – Internal link building helps your visitors better navigate your site and find content. It also helps to get your site crawled by search engine bots which help them find all your pages and properly index them.

Find and repair broken or dead links on your website

The second tip is to find and repair broken or dead links on your website. The 404 error page is disastrous to your SEO efforts. Broken links are of two types – internal and external. It is essential to always keep a track of them for the following reasons:

  1. Broken or dead links are roadblocks to conversion which also are the reason for a lost customer.
  2. It leads to higher bounce rate.
  3. A high bounce rate affects SERP ranking.
  4. Your website or page shall not get indexed.

Find keywords using Reddit and Wikipedia and other keyword tools

Reddit, Google Keyword Planner, Keywordtool.io, Moz Keyword Search, UberSuggest, SEMRush and Wikipedia are resources and mines of keywords. You can find the most relevant keywords, long tail keywords, less used keywords and untapped keywords related to your niche.  

Update, Upgrade and Republish old blogs

If you have good quality content that is generating a lot of traffic to your website, don’t leave it as it was when you pressed the publish button and hope for the best. Return to it on a regular basis.  See what you can do to make it even better and more useful to your audience. Use it to your advantage just by updating it once in a while.

Webmasters Tool, Analytics and Trends

Google has these three amazing tools which help you to keep a track of all SEO activities.

Google WebMasters Tool (formerly Google Console) is a tool which tracks all the keywords used and gives precise data on them.

Google Analytics helps track the traffic course from all over the internet to find and report traffic sources based on keywords and links.

Google Trends helps you to find the trends for keywords.

Link out to authority sites and experts

To make sure your SEO activities gain traction, you should link out to the authority sites and experts as well as competitors in your niche. This link exchange will increase your Domain Authority and rank your website higher and give you more traffic.

Increase your outreach through blogs and emails

Blogs, articles and emails are the best ways to increase your SERP and make your SEO success. Write blogs and articles in a conversational tone. Write your blogs and articles using “You” and “I”. Always ask a question at the end which will encourage readers to interact.Include the word “because” in your email outreach. People tend to respond to email favourably when they are given a reason to interact.

Make your website secure

Google announced on its Webmaster Central Blog, that security is now considered a ranking signal. The HTTPS (a secure HTTP) and SSL (Secure Socket Layer) are the two common protocols.

Content Curation should be audience or prospect focused

The outcome for content curation should be that what your audience wants. While curating content, focus on what your audience seeks from you.

Publish content with 1800 to 3000 words

According to Neil Patel, long content gives more SEO juice. The main reasons for publishing long content are –

  1. The content is more in-depth and detailed.
  2. Audience prefers content which is informative and helpful.
  3. Content rich blogs and articles with more details and information rank higher than those who do not.

Use Quora

Quora is the best way to promote content and get SEO juice. Find questions within your niche by using keywords. Answer these questions, ask them questions. Post links to your content wherever you find you can add more value.

Pay Attention to Analytics

Analytics breaks down the impact of all activities. It also tells us how impactful all the SEO activities are and how much juice they generate. You can also see what keywords are bringing you traffic and increasing your ranking. Identify them and use them for more impact.

Focus on Domain Authority (DA)

Domain authority is a measure of the power of a domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size.

Domain Authority is a metric created by Moz. It allows marketers to determine which strategy to use to increase the domain goodwill and popularity.

Site Speed

Google on April 9, 2010, revealed that site speed is one of the ranking factors for sites. You can test your website for speed on HubSpot’s Marketing Grader, where it will not only tell you exact loading time but will also tell what things to fix to minimize a large load time. Broadly you shall have to implement the following SEO best practices –

  1. Enable compression
  2. Minify CSS, JavaScript and HTML
  3. Reduce redirects
  4. Leverage browser caching
  5. Improve Server Response Time
  6. Use a Content Distribution Network (CDN)
  7. Optimize Images

Submit your Sitemap to Google and Bing

Sitemaps are a list of URL’s of individual pages of a website. This is essential for search engine bots to crawl your website. The more links to crawl, the better indexing of the website which translates into more search engine trust.  This results in more traffic and higher ranking.

Mobile Optimization as a Competitive Advantage

Mobile Optimization is essential because almost 60 percent searches are done on mobile devices. Mobile Optimization checklist will ensure that the business gets improved visibility in organic search and a boost in conversion rates.

Create and embed videos

Videos will make 80 percent of all web traffic by 2019. Having said that, pages with videos are 53 times more likely to rank on page 1 of Google. It improves SERP, gives higher CTR, lowers the bounce rate, and gives quality back links. Quality video marketing will improve the way you approach SEO.

Use Social Media to promote content

Promoting content on social media will help you get SEO juice. It amplifies your content distribution covering a wider audience. Increased visibility gives longer content life which increases traffic towards the website.

Content creation and publishing should not stop

One of the most important and time intensive work in SEO optimisation is continuous content creation. Yes, it is difficult to keep up a pace of content creation, it should not stop.

PPC Campaigns should be undertaken only after your website ranks on page 1

70 percent of all traffic is organic while only 30 percent is paid. This tells that paid ads should be a complementary activity to SEO.

Conclusion

The above mentioned 20 onsite SEO tips will surely help your website to rank higher. All certified SEO companies in India and world over more or less follow these tips to serve their clients.

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