The most unfortunate thing about paid search is that this skill is the easiest to fake and over the years many such fake agencies have hoodwinked people. Hence, many businesses tend to distrust independent marketers and paid search professionals who know this skill inside out and outside in.
Following are the 5 most important broad groups of questions to ask. Each broad group has 5 sub questions which will help you to take a sound decision before hiring an agency for paid search.
This question is the most important question to determine the expertize of an agency and its employees. This question will tell you how much of an expert your Account Manager will be?
Many businesses use internal CRM’s. Integration of paid ads with CRM is a pain point which only a real expert agency professional can answer satisfactorily.
An expert agency will be able to answer this question in plain simple terms.
An expert agency will tell you precisely what strategies and best practices to use and will also tell about the probable outcomes from them.
Every paid search ads can be optimized. Only an expert agency will know how.
This question is to understand what technology stack will help your business leverage paid ads with the complete release, optimization and profit output consolidation and metrics.
An expert agency will always have additional tech support ready.
An expert agency always does its homework prior to meeting new prospects.
Years of solid experience shows in their online presence and reviews.
This is a subjective question and an expert agency will respond honestly.
The answer to this question cannot be determined. But look out for red flags because of many agencies although an expert in the paid ads field, tend to lie to get the contract.
Usually, you should insist on this.
This is a must question, as it allows you to be absolutely sure of what you are getting for your time that you spend.
Many agencies are uncomfortable answering this, check for red flags.
It should be your call.
An expert agency will give you detailed reports.
Case studies will help you gauge the agency’s hold on the subject.
This question will help you to understand the depth of expertize of an agency.
An expert agency usually knows this answer and they will be completely honest about it.
An expert company will give you a specific answer based on your industry.
An expert agency usually has vast experience with various industry domains.
Always look out for strengths and weaknesses against your research.
This question will help you to keep a tab on what you are getting against your competition.
A high client retention rate is a sure sign of a genuine expert agency.
This question will help you to make an opinion for future reference.
Over to you…
What do you think about what questions matter to ask an agency? An expert agency shall give best PPC ads marketing solutions.