SEO Checklist for Responsive Website Design

SEO Checklist for Responsive Website Design

SEO Checklist for Responsive Website Design

  • Posted: 16 August, 2017
  • Categories: SEO
  • Comment: 190871

The foundation of any business is a website. The foundation of a strong website is that it should be dynamic and responsive. And the most important pillar of a successful and responsive website is SEO. Every web design company in India and the World use more or less the following checklist. This checklist ensures Quality SEO.

SEO Checklist

Page Speed

It became a ranking factor in 2010. Replacing click events with touch events, image optimization, mobile optimized caching improves page load speed. Monitoring page load speeds with Google Page Speed Insights and Website Grader and GT Metrix will discover and address all or any potential issues that might slow down a website speed.


Structuring data for mobile using enriches your content and make it stand out in the search. Rich snippets look even better on mobile due to limited screen space. Events Microdata and Software Application Markup are most common forms of structured data for mobile.


These should be avoided because it partially or completely covers the real content hampering user experience.


Keep your titles under 60 characters and meta descriptions under 155 characters. This allows your content to get displayed wholly 90 percent of the time without getting truncated.


Google bots need to access many resources of a website to render and index properly. Make sure that the robot.txt file is not obstructing from accessing these files. Using “Fetch as Google” feature to check blocked resources used by your site and blocked by Google bots.


This tag gives control of page width and scaling on different devices and placed in HTML page head. This controls viewport size. It can be set to a specific number of pixels or to special value device width at a scale of 100 percent.


Adapts to the device container they are in, which scales up or down in relation to the device screen.


These declarations allow loading different properties based on browser window size.

SEO Friendly URL

Search engines determine URL as website hierarchy. Hence URL should be straightforward and comprehensible and simple.

  • Use hyphens instead of underscores
  • Use informative keywords
  • Use correct 301 redirects to proper new URL
  • Consolidate your “www” and non “www” domains for consistency
  • Keep URL’s short and clean – do not over optimize
  • Use sub folders ( instead of sub domains (


They define the content of the page Appear on web browsers and are snippets titles on search engine results. This helps search engines determine page relevancy to a search query. They also influence CTR and ranking. It also drives traffic to the website.

  • Implement keyword research and use those terms which are being used for search results.
  • Target main keyword phrases and do not over optimize
  • Move important keywords to title tags
  • Keep title tags under 55characters to avoid truncation in SERP’s
  • Leverage branding, readability and emotional appeal
  • The more compelling title tag more clicks are received


Users do not like only text websites. Search engines give rankings to results that are full of images, videos and other rich media. Incorporating diagrams and info-graphics engages visitors, reduce bounce rate, increase time on page and encourage high conversion. Google monitors these on page SEO tactics and suitably rewards with a higher ranking and domain authority.

  • Use high quality, high-resolution images and videos
  • Mix original and stock images
  • Use keyword research to optimize image file names
  • Use Alt images text o accurately describe the images or videos for search engine crawlers
  • Optimize images and videos for faster load time
  • Include transcription on video landing pages.


Header tags are still relevant. Tags like H1, H2, H3 etc help Google determine hierarchy and importance of sections on a web page. Placing important keywords in these tags help both visitors and search engines read content prioritize terms. H1 are headlines, H2 are sub headings and H3 are sub headings.

Content Quality 

Length and quality of content drives readers to read your content completely.

  • Provide unique authentic value
  • Stand out from crowd
  • Utilize high-resolution images and videos
  • Satisfy search visitors so they do not bounce off for another resource.  

Site Map

Site maps are like menu cards of any website for Search Engines to read and navigate or crawl your website.

  • HTML sitemap: helps both your visitors and search engines to understand how your website architecture is.
  • XML sitemap: only visible to search engines. Allows adding meta data which provide additional information about each page and its content. This type of sitemap can have 50,000 links.
  • Image sitemap: this helps to index your images for Google Image Search which can give you extra traffic.
  • Video sitemap: this helps to create rich snippets for your website.


Keywords are the search terms and phrases used to search for any information or website by users on search engines.

  • Single keyword per page: make sure that every page targets a single keyword relevant to the page.
  • Keyword research: for correct ranking is essential. Balance out with keywords having highest traffic potential and least amount of competition.
  • Keyword in title and URL: make sure your keyword is in the URL and at the beginning of the title of a page. This acts as an indicator for search engines to categorize a page.
  • Keyword in heading: use keyword in H tags or headings. The H1 tag to be used only once and to be used for title only.
  • Keywords in content: writing content without the keyword. Use it with variations and synonyms throughout


These tactics are beyond our website.

  • Inbound links and outbound links: check both to increase Page Authority and Domain Authority.
  • Link back: links which connect your website to other websites with high DA are valuable.
  • Anchor text: it links to your site. Keywords in anchor text are useful but do not overdo. Let your link profile look natural.
  • Diversity: gain more links from multiple relevant domains.
  • No follow: inbound links that use “rel=’no follow’” tag pass no Pagerank
  • Bad links: links from suspicious and spammy websites hurt your ranking. Remove them through Webmaster or use the “Disavow Tool”.


All certified SEO companies use all or a bunch of SEO tactics.

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