The foundation of any business is a website. The foundation of a strong website is that it should be dynamic and responsive. And the most important pillar of a successful and responsive website is SEO. Every web design company in India and the World use more or less the following checklist. This checklist ensures Quality SEO.
It became a ranking factor in 2010. Replacing click events with touch events, image optimization, mobile optimized caching improves page load speed. Monitoring page load speeds with Google Page Speed Insights and Website Grader and GT Metrix will discover and address all or any potential issues that might slow down a website speed.
Structuring data for mobile using www.schema.org enriches your content and make it stand out in the search. Rich snippets look even better on mobile due to limited screen space. Events Microdata and Software Application Markup are most common forms of structured data for mobile.
These should be avoided because it partially or completely covers the real content hampering user experience.
Keep your titles under 60 characters and meta descriptions under 155 characters. This allows your content to get displayed wholly 90 percent of the time without getting truncated.
Google bots need to access many resources of a website to render and index properly. Make sure that the robot.txt file is not obstructing from accessing these files. Using “Fetch as Google” feature to check blocked resources used by your site and blocked by Google bots.
This tag gives control of page width and scaling on different devices and placed in HTML page head. This controls viewport size. It can be set to a specific number of pixels or to special value device width at a scale of 100 percent.
Adapts to the device container they are in, which scales up or down in relation to the device screen.
These declarations allow loading different properties based on browser window size.
Search engines determine URL as website hierarchy. Hence URL should be straightforward and comprehensible and simple.
They define the content of the page Appear on web browsers and are snippets titles on search engine results. This helps search engines determine page relevancy to a search query. They also influence CTR and ranking. It also drives traffic to the website.
Users do not like only text websites. Search engines give rankings to results that are full of images, videos and other rich media. Incorporating diagrams and info-graphics engages visitors, reduce bounce rate, increase time on page and encourage high conversion. Google monitors these on page SEO tactics and suitably rewards with a higher ranking and domain authority.
Header tags are still relevant. Tags like H1, H2, H3 etc help Google determine hierarchy and importance of sections on a web page. Placing important keywords in these tags help both visitors and search engines read content prioritize terms. H1 are headlines, H2 are sub headings and H3 are sub headings.
Length and quality of content drives readers to read your content completely.
Site maps are like menu cards of any website for Search Engines to read and navigate or crawl your website.
Keywords are the search terms and phrases used to search for any information or website by users on search engines.
These tactics are beyond our website.
All certified SEO companies use all or a bunch of SEO tactics.