SEO technique is evolving progressively every year. SEO trends are heavenly exploited by companies in order to get themselves into top search results of popular search engines. 2018 is cultivating ideas for organic online searches with more focus towards useful user-friendly contents.
With 2017 talking about Algorithm Works, Intense content, Personal Branding and User Experience Optimization, this year SEO trends are setting huge leaps on mobile centricity, Voice and video search, link-lessness, and SERPs.
Below is a detailed discussion about the 2018’s SEO Marketing trends you must focus on:
Increase in Smartphone affinity
The Internet world is bending more and more towards smartphone-friendly web browsing. Taking into considering a heavy amount of work being done on Progressive web Apps, Native apps, Accelerated mobile pages, etc. 2018 is all about site’s ranking factor based on page speed. With new add-ons for voice search functions in all kinds of mobile devices, we here talking about actual mobile browsing evolution.
Trending Voice Search features
The concept of Voice search is slightly older now, but massive work has been conducted based on users’ experiences. Speaking is much easier than writing, therefore users are finding voice Searches more continent Now, there is a completely new path needed to be taken to create the content, since what we speak is usually not we write. Therefore instead of using traditional keyword ranking, this year SEOers have to focus more on conversational sentences and words.
Focus on Video SEO
With almost all companies having their products digitally marketed through video ads, internet traffic on video contents is increasing every-day. This year, video SEO is in demand more than ever, in order to help escalate rankings and video visibility on two big platforms like YouTube and Google. A lot of work is already happening over commercial video interactions, and 2018 has taken a huge leap towards a bigger idea of an absolute video-centric internet environment.
Trending Link-less Backlinks
This year is all about the usage of useful content with the conversational monologue on web pages. Promoting organic and ethical search online, Google searching bots are powering over authoritative backlinks. Since all popular search engines have developed features to capture brand names, people or product names, therefore the need for using links is diminishing gradually. There is no denial, that hyperlinked content escalates the ranking of the content, still associating useful data with relevance to former is mandatory now.
Bold utilization of personalized SERP
The race to #1 Ranking is, even more, tougher with the search-engines utilization of individual SERP. This year, SEO trend is taking a big step in the utilization of personalized search engine result pages. The search engines are accessing browsing history, location and interests click in order to provide indexing to respective user-centric SERP lists. This will give SEOers a fair, but tough, competition to utilize right keywords, design rich voice or video contents in web pages, so that content could attract users rightfully and help maintain top positions in personalized SERPs.
Since SEO is dynamically evolving every year, there is a huge need for constant awareness of the ranking standards of internet searches. Clients Hire Digital Marketing Agency In India, to make their products visible in top searches over popular search engines. And, 2018 is igniting a huge competition between marketing agencies to make their clients displayed No.1 in top searches conducted over Google, Youtube and Bing search.