Since the social media boom in 2012, we have seen a surge in SEO changes almost every year. The SEO Trends in 2018 will be a mix of new and old tricks and unexpected factors playing a crucial role. Although content will be a major trend that continues in 2018. We shall see in this blog the top SEO trends to dominate the digital marketing scene in 2018.
Voice Search is the future
Taking big stride from 2017, voice search will be making a big impact on how searches are made thus influencing SEO to be more semantic. As speaking is more convenient and faster, the results can also be more detailed.
Google reports 55% teens and 40% adults use voice search daily. With sales for Amazon Echo and Alexa and Google Home rising steadily we can find their practical applications go beyond that of basic searches. The current speech recognition error rate is only 8% and will decrease more.
Fast and Innovative wins the race
The second SEO trend that will be around in 2018 is fast website speed and amazing UX. Also a Google ranking factor, it expects a website to load under three seconds. Hence having a brilliant user experience with good page upload speed will become more important.
Is your website Mobile First?
Mobile friendliness is a ranking factor. With more and more searches happening on mobile devices, if your website does not give the same content and information as your desktop version then it is a concern. The best thing you can do is to hire the Best SEO Company in India to take care of all your SEO needs.
Video and Images
Video and image searches are becoming more and more relevant. Video SEO and Alt Tagging of images is a must. With Google improving their image search in 2017, AV is the preferred content format. Hubspot reported 45% of people watched more than an hour of videos on Facebook and YouTube.
Neil Patel reports on his blog that Local SEO is important and a staggering 18% of local mobile searches lead to a sale within a day.
SERP (Search Engine Results Page) and Rich Text and Snippets
With updates in Google search algorithms, SERP’s have evolved to include more structured data in the form of rich text and snippets with AdWords, news blocks, local pack, reviews, tweets, images and site links.
Link less Back links
With the Penguin algorithm, back links became a way getting authoritative traffic. But with more sophistication of Google search bots search engine can now associate mentions without the need of linking. Although it is still in the discovery phase, we can expect it to be major SEO trend towards the end of 2018 and early 2019.
Machine Learning and AI
Get set to see a greater influence of machine learning to search algorithms, which may make cookies irrelevant or can get transformed. This is called Rankbrain.
PPC and SEO are best friends
PPC with organic keywords has been found to give organic traffic as well as leads. Hence it is best to say that PPC and SEO are the “IT” trend of 2018.
Microformats for HTML and XHTML
Microformats or µF are same as Schema.org and are beneficial for websites that have articles, review, locations, and hours of work or events.
So, these are the top 10 trends in SEO of 2018.
To make your website rank on the number 1 spot on the first page of Google, you need to invest your time and money to find and hire the Best SEO company in India.